Pre-Launch

During the pre-launch phase, meticulous planning and strategic actions were undertaken to ensure a successful launch event. Media invites were curated and sent out to key media houses, setting the stage for widespread coverage and anticipation. Simultaneously, targeted social media campaigns were executed to engage the audience and create a buzz surrounding the upcoming launch. A crucial aspect of the pre-launch approach involved strategizing content and communication to effectively engage employees, aligning their enthusiasm with the event's objectives.

Launch

As the launch day arrived, a series of meticulously planned activities unfolded. A press conference was organized with translations provided in regional languages to ensure inclusivity and broad coverage. On-ground support was a cornerstone of the launch approach, with logistical and operational assistance being provided seamlessly. The event saw a significant media presence, with over 25 media outlets in attendance, ensuring extensive coverage. Additionally, meticulous event support was provided, managing F&B for a large number of attendees while engaging employees with games and reinforcing organizational values.

Post-Launch

Following the successful launch event, the post-launch phase focused on maximizing visibility and analyzing the impact. Detailed press releases were distributed to amplify coverage and maintain the momentum generated during the launch. A comprehensive coverage report was compiled, showcasing the media reach and engagement metrics, providing valuable insights for future strategies and communication efforts.